THE ONE-TIME FOUNDATION FIX THAT GETS LOCAL BUSINESSES FOUND
A cleaner site and a Google Business Profile that actually works, without the long commitment. We migrate your site to Webflow, redesign your homepage, and do the review and profile work that wins the click. Three months of tracking included.
You don't need a six-month engagement to stop bleeding jobs. Sometimes the site is close and the Google Business Profile is a mess.
The Local Tune-Up is the marketing agency work that fixes the foundation, gets your reviews and profile in order, and shows you what it moved, in one clean project.
WHO THIS IS FOR
THIS IS FOR YOU IF
You have a functioning website that needs a refresh, not a full rebuild
Your Google Business Profile is neglected, incomplete, or working against you
You want to test working with us before committing to the flagship
You can move through a focused four-week build and respond in three business days
THIS ISN'T FOR YOU IF
You need ongoing SEO, content, and backlinks to climb a competitive market (that's The Local Conquest)
You want a ranking guarantee (the Tune-Up doesn't include one)
Your site has dozens of pages or custom functionality (that's a Site Lift)
The Discovery Benchmarks
A website relaunch that exceeds current CWV + Lighthouse rankings.
(included for free)
A content machine:
6–8 SEO pages/month +
2–3 blogs/month.
Gaureented inbound pipeline (target agreed at kickoff)
The Discovery Framework
The Website
Your current website will be transitioned to Webflow, retaining 90% of the existing content while refreshing the essential 10%.
Homepage Redesign
A newly designed homepage tailored to align with your profile enhancements, prominently featuring reviews and trust indicators to effectively engage potential clients.
Mobile, Speed, and Tracking
Optimized for mobile responsiveness and Core Web Vitals, with GA4, Search Console, call tracking, and form-source tracking implemented.
Clean Handoff
301 redirects and schema are implemented to ensure the retention of your established online presence.
The Google Business Profile
Categories, services, attributes, NAP, photos, and posts audited and fixed. Up to 25 services added with optimized descriptions.
We set up the response templates and the system so every review gets handled the right way.
Online Reputation Management
We get your profile and ratings working for you, so you win the click before the homeowner ever picks up the phone.
Trav & Co. | Foundation Engagement
The Local Tune-Up: A New Webflow Site, A Cleaned-Up GBP, and 3 Months of Proof. In One Shot
Get off WordPress, get your Google Business Profile working the right way, and get three months of performance data showing exactly what's changed. All for a single one-time investment with no ongoing commitment required.
Why This Exists: The Value Equation
The Result
A fast, professional Webflow site and a GBP that's actually optimized. So your digital foundation stops costing you jobs.
The Proof
Three hard deliverable guarantees: site launched in 4 weeks, mobile-ready, Core Web Vitals at or above baseline. No vague promises.
The Timeline
New site live within 4 weeks of kickoff. GBP optimized in the same window. Ranking movement visible in Month 1 proximity report.
Your Part
You provide 30 photos and content approvals. We handle the full build, migration, GBP audit, optimization, and 3-month reporting cycle.
Core Offer: What You're Paying For
The Webflow Migration (90/10 Build)
Your existing site migrated to Webflow. Up to 10 pages, 90% of the design and content preserved, 10% refreshed (typically the homepage and 1 to 2 key service pages). 301 redirects, schema markup, Core Web Vitals optimization, GA4 + Search Console + call tracking installed at launch. Your site on a platform that doesn't fight you.
Homepage Redesign
A new homepage built to convert. Mobile-first layout, clear primary CTA above the fold, trust signals integrated (reviews, guarantees, certifications, years in business), and service structure built for both SEO and visitors who are ready to hire.
GBP Cleanup and Optimization
Full GBP audit and overhaul. Category stack review, up to 25 services added with optimized descriptions, photo organization, Q&A seeding with 5 strategic questions, review response templates, and a 4-post published cadence during the build month with templates handed off so you can keep going.
Bonus Stack: Included at No Additional Charge
The Pre-Launch Baseline Scan
$1,200 valueBefore we touch anything, we run a full LeadSnap proximity grid scan and document your current rankings across your service area. This becomes the before-and-after proof of what the work actually did. Most agencies skip this because it holds them accountable. We do it on day one, because the data is how we make better decisions throughout the engagement.
The GBP Ownership Playbook
$1,200 valueA done-for-you operating guide. Post templates, photo upload cadence, review response scripts, and a monthly GBP checklist built specifically for your vertical. When we hand off your GBP, you know exactly what to do with it. Most contractors let their GBP go stale within 60 days of any agency engagement. This is what prevents that.
The 3-Month Proof Package
$2,100 valueThree monthly reports, each with your Google Page Insights scores vs. pre-launch baseline, LeadSnap proximity grid vs. pre-launch, GBP insights summary, and specific next-step recommendations. Delivered at the end of Month 1, 2, and 3. Closes with a 30-minute strategy call where we walk through what the data says and what you should do next. This is not a generic PDF. It's your business's numbers, contextualized.
The SEO Equity Transfer
$900 valueFull 301 redirect mapping from every old URL to its new Webflow equivalent, plus Search Console verification and crawl validation post-launch. The rankings and link equity your site has built over time don't disappear when you migrate. We make sure Google sees the transition clearly. This is standard practice we document and deliver to you as a reference file, not a black box.
The Conquest Credit
$600 valueIf you move into The Local Conquest within 90 days of your Tune-Up completion call, 100% of your Tune-Up Investment applies as a credit toward your first two months. You're not starting over, you're continuing. The baseline scan, the migration, the GBP work, all of it counts. The Tune-Up becomes Month 0 of the flagship engagement.
Value Stack Summary
Core: Webflow Migration (90/10 build, up to 10 pages)
$4,500
Core: Homepage Redesign
$2,000
Core: GBP Cleanup and Optimization
$1,500
Bonus 1: The Pre-Launch Baseline Scan
$1,200
Bonus 2: The GBP Ownership Playbook
$1,200
Bonus 3: The 3-Month Proof Package
$2,100
Bonus 4: The SEO Equity Transfer
$900
Bonus 5: The Conquest Credit
$7,500
Total value
$21,500+
Pricing
Your Investment
$7,500 one-time
50% due at signing ($3,750), 50% due before launch ($3,750). No monthly fees. No ongoing commitment.
Due at signing
$3,750
Due before launch
$3,750
Post-launch tracking and reporting (3 months)
Included
Strategy call at Month 3
Included
Conquest Credit if you upgrade within 90 days
$7,500 applied
The Guarantee
Three hard commitments, in writing
No ranking guarantees here. Local search takes time and the Tune-Up is the foundation, not the full engagement. What we do guarantee is that the foundation gets built right:
Site launched on Webflow within the agreed 4-week build timeline from kickoff
Mobile-responsive at launch, verified across iOS and Android before handoff
Core Web Vitals scores meeting or exceeding your pre-migration baseline on launch day
If any of the three aren't met, we continue working at no charge until they are. No extensions, no excuses.
The Pathway: This Is Not the End
Conquest Credit: 90-Day Window
The Tune-Up is Month 0 of The Local Conquest
The Local Conquest starts at $6,000/month. The Tune-Up delivers the Webflow foundation, the GBP optimization, and the baseline scan that Month 1 of the Conquest would otherwise have to build from scratch. If you upgrade within 90 days of your completion call, your full $7,500 Tune-Up Investment applies as a credit toward your first two months of the flagship engagement. You don't pay for the same work twice. You pick up exactly where the Tune-Up left off.
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Frequently Asked Questions
The Tune-Up is a one-time foundation fix: site migration, homepage, and Google Business Profile cleanup with three months of tracking. The Local Conquest is the six-month engagement with ongoing SEO, content, backlinks, and a top-three Map Pack ranking guarantee. The Tune-Up is the on-ramp.
It gives you a clean, fast site and a properly optimized Google Business Profile, which is the foundation ranking is built on. It does not include the ongoing SEO work or the ranking guarantee. Plenty of contractors see profile and visibility gains from the cleanup alone, but if ranking in a competitive market is the goal, that's the Conquest.
Yes. You own your domain, your accounts, and your content throughout. Once the project is paid in full, the Webflow project transfers to you. You keep the keys.
We handle three things: getting your existing reviews responded to the right way, building a system that generates new reviews from finished jobs, and getting your overall profile and ratings working in your favor. Strong reviews win the click before the phone ever rings.
Four weeks from kickoff to launch for the build, then three months of post-launch tracking and reporting. We need a three-business-day response time from you during the build month to hit that timeline.
Yes, and we built it for that. $3,000 of your Tune-Up fee applies as credit toward The Local Conquest, and because your site is already migrated, the engagement starts without a second rebuild.
Note: This plan does not include market exclusivity. If another client signs on to the Local Conquest during this plan and you want to then upgrade, you may be denied if someone else has already locked us in.
No. Market exclusivity is a Local Conquest benefit only. With a Tune-Up, we can work with other contractors in your trade and metro, and we disclose that up front so there are no surprises.