Google Business Profile optimization for contractors
Your Google profile is the storefront homeowners see before your website. Most contractors set it up years ago and never touched it again. We fix it so you show in the Map Pack for the jobs that actually pay.
Set up wrong, you don't show up.
Wrong category, half your services missing, no recent photos, a service area that doesn't match where you work. Google doesn't trust it, so you don't show on the map. Meanwhile the company three towns over shows up first for your best job, and the homeowner calls them because they were easy to find. The profile is the cheapest lead source you have, and it's sitting broken.
What GBP optimization actually means
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Fix the foundation
The right primary category, every service you offer, accurate hours, and a service area matched to where you actually want jobs. Set up the way Google reads it.
Build trust signals
Fresh job photos, posts on a schedule, and a system to earn more reviews and answer every one the right way. The signals that tell Google you're active and real.
Track and tune
We watch the calls, direction requests, and searches your profile brings in, report it in plain English, and keep tuning month over month. We also report the fake listings crowding your map.
The map is where the jobs are.
When your profile is right, you stop paying for clicks you should be getting free. The numbers on local search make the case.
Of local mobile searches end in a call or visit within 24 hours. (Google)
Of local clicks go to the top-three Map Pack, far more than the links below it. (Moz)
Days to typically see Map Pack movement after a proper rebuild.
Questions
You add us as a manager, you stay the owner. You keep full control and can remove our access any time. We never take ownership of your profile or your data.
Most contractors see movement in 60 to 90 days once the profile is fixed and trust signals start building. Competitive metros take longer. We tell you what's realistic for your city up front.
The audit and rebuild are one-time. Ranking and holding the top three is ongoing, since reviews, posts, and competitors never stop. We offer both, and we'll be straight about which you need.
Most contractors are service-area businesses with no public address. That's fine. We set your profile up as a service-area business and define the cities you cover, which is exactly how Google wants it.