Local Conquest pro bono program official rules

1. Sponsor

The Local Conquest Pro Bono Program (the "Program") is run by Trav Media Group LLC, doing business as Trav & Company, Orlando, Florida ("Trav & Company"). Through the Program, Trav & Company will donate one six-month Local Conquest engagement to one local business that Trav & Company selects under section 5. The Program isn't a sweepstakes, contest, lottery, or game of chance, and no purchase or payment is required to apply. Google LLC, Meta Platforms, Inc., and Instagram don't sponsor, endorse, or administer the Program and aren't associated with it.

2. Who can apply

Any individual 18 or older may apply on behalf of a business they own or are authorized to represent. Employees and independent contractors of Trav & Company, their immediate family members (spouse, parent, child, sibling, and each of their spouses), and anyone living in their household can't apply. Applying doesn't guarantee selection.

3. Application period

Applications open October 30, 2026 and close at 11:59 p.m. Eastern Time on Wednesday, November 25, 2026 (the "Application Period"). Trav & Company's computer is the official clock for the Program.

4. How to apply

Complete and submit the application at travandcompany.com/local-conquest-pro-bono during the Application Period. The application asks for the applicant's full name, email address, phone number, business name, and business website. Trav & Company may ask finalists for more information, such as the business's Google Business Profile, location, and years in operation.

Limit one application per person and one per business. If a person or business submits more than one, only the first counts. Applications submitted by bots, scripts, or other automated means, applications made under false identities, and applications with false information are void. Trav & Company won't return applications or materials submitted with them.

5. Selection

Trav & Company will review every eligible application and select one recipient at its sole discretion, using these criteria:

• The business is located in the United States
• The business gets customers through Google Maps or a Google Business Profile
• How much the business's Google Maps ranking can improve, based on a proximity grid scan Trav & Company runs on finalists
• The business can provide access, photos, content, and approvals on time and attend a monthly 30-minute strategy call

Trav & Company may contact finalists for a short call before deciding. No random drawing is used. If no applicant meets the criteria, Trav & Company may choose not to select a recipient. Trav & Company's selection is final.

6. Notification and acceptance

Trav & Company will notify the selected applicant by email and phone on or before November 27, 2026 and announce the selected business by email to everyone who applied on Friday, November 27, 2026. The selected applicant must reply within 5 calendar days of Trav & Company's first contact attempt.

Within 10 calendar days of that first contact attempt, the selected applicant must also sign and return (a) a declaration of eligibility and liability release and (b) Trav & Company's Local Conquest engagement agreement with the terms in section 7 applied.

If the selected applicant doesn't reply or return those documents in time, is found ineligible, or declines, Trav & Company may select another applicant under section 5 and announce that business the same way.

7. The engagement

The recipient will receive Trav & Company's six-month Local Conquest engagement as described at travandcompany.com/local-conquest-marketing-consultant on October 30, 2026, at no charge. It includes:

• A Webflow rebuild of the recipient's website
• Google Business Profile audit, optimization, and weekly management, including posts, images, Q&A, and review responses
• Rank tracking, Google Analytics 4, and Search Console setup, with a proximity grid baseline for 4 agreed search terms
• Citation cleanup across 50 or more directories
• On-page SEO and competitor research
• New website pages, blog posts, and backlink acquisition during months 3 through 5
• A month-six proximity grid compared against the baseline
• Monthly reporting with a 30-minute strategy call
• The Free Lead Magnet, The Competitive Blind Spot Report, Email Nurture Drip Template, The Review Accelerator System, Sales Scripts for the Phone, The Job Story System, and The AI Visibility Scorecard

It doesn't include:

• The optional category exclusivity
• The 21-day site launch guarantee
• Google Ads, social media management, or any service after month six, including the ongoing retainer
• Domain registration, Webflow site plan or hosting fees, or other third-party fees, which the recipient pays directly

The recipient must start the engagement by January 31, 2027 and provide access, photos, content, and approvals within the timelines set in the engagement agreement. If the recipient goes 30 consecutive days without responding to Trav & Company during the engagement, Trav & Company may end the engagement with no further obligation. After month six, ownership of the Webflow project transfers to the recipient.

The engagement can't be transferred, exchanged for cash, or applied as a credit toward any existing or future Trav & Company invoice or agreement. If any part of it becomes unavailable, Trav & Company may substitute a service of equal or greater scope.