Website speed optimization for contractors
A slow website loses leads and rankings at the same time. We optimize your site's speed so homeowners don't bounce and Google doesn't bury you.
Every second of load time costs you calls.
A homeowner taps your link, and if it doesn't load fast, they're gone, back to Google, calling someone whose site did. Google knows this, so it factors speed into rankings too. A slow site is a double loss: fewer visitors stay, and you rank lower to begin with. Speed optimization fixes both, keeping the leads you're currently losing without even knowing it.
What speed optimization involves
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Optimize what loads
Compressed images, clean code, and trimmed bloat, so pages load fast on a phone in the field, not just on office wifi. Most contractor-site slowdowns start here.
Hit Core Web Vitals
We tune for Google's Core Web Vitals, the specific speed and stability metrics it measures, because those scores feed directly into your rankings.
Built fast to stay fast
On a clean platform like Webflow, speed is far easier to achieve and hold than on a plugin-heavy site that slows down with every add-on. We build and keep it lean.
Speed is money, plainly.
The link between load time, lost visitors, and lost conversions is one of the most studied facts in marketing. Slow costs you leads.
Of mobile visitors leave a site that takes more than three seconds to load. (Google)
Drop in conversions for every single second of added page load time. (Akamai)
Increase in bounce probability when load time goes from one to three seconds. (Google)
Questions
If it feels slow on your phone on cell data, it's slow for your customers. Free tools like Google's PageSpeed Insights give you a score, but the real test is whether pages load fast on a phone in the field. We'll measure yours and show you where it stands.
Yes. Google uses page speed and Core Web Vitals as ranking factors. A slow site ranks lower and loses the visitors who do find it. It's one of the few things that hurts you on both the ranking side and the conversion side at once.
Common culprits are huge unoptimized images, bloated code, and on WordPress, a stack of plugins each adding load time. We find the specific causes on your site. Sometimes optimization fixes it; sometimes a rebuild on a faster platform is the better answer.
Usually, yes, especially versus a plugin-heavy WordPress site. Webflow produces clean, fast code without the bloat, and there's no plugin stack dragging it down. If speed is your problem, the platform itself is often part of the solution.