Local citation building and NAP consistency
Your name, address, and phone number are scattered across dozens of directories, and half of them are wrong. We clean it all up so Google trusts your business and ranks it.
One wrong phone number can cost you the map.
A citation is any place online that lists your business name, address, and phone number. Old directories, an address from two moves ago, a phone number you stopped using. When those details don't match, Google can't tell which version of your business is real, so it trusts you less and ranks you lower. Worse, a homeowner who finds the wrong number just calls someone else.
What citation cleanup actually involves
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Audit and find the mess
We scan the major directories and data aggregators and pull every listing of your business, including the wrong ones, the duplicates, and the ones you forgot existed.
Fix and align
We correct your name, address, and phone number everywhere it lives so it matches your Google profile exactly, character for character. Consistency is the whole point.
Build where it counts
We add new, accurate listings on the directories that matter for your trade and your area, including the industry-specific ones that send Google a relevance signal generic directories can't.
Consistency is trust, and trust is rankings.
Citations aren't flashy, but the data shows what inconsistent information costs you with both Google and customers.
Of local pack ranking weight comes from citation signals like NAP consistency. (Whitespark / BrightLocal, 2025)
Of consumers lose trust in a business when they see inconsistent contact details online. (BrightLocal)
Of consumers would avoid a business after finding incorrect information in local search results. (Google)
Questions
It's any online mention of your business name, address, and phone number, on a directory, a review site, a chamber of commerce page, anywhere. Google uses them to confirm your business is real and consistent, which feeds your local ranking.
Because Google reads conflicting information as a reason to trust you less, and it can split your ranking signals across duplicate listings. A wrong phone number also sends a paying customer straight to a competitor. Small errors add up.
For most contractors, a foundation of accurate listings across the major directories and a handful of trade-specific ones does the job. It's about consistency and relevance, not chasing hundreds of low-quality directories. We focus on the ones that count.
The big cleanup is one-time and makes the biggest difference. After that, listings drift as you change details or directories update, so light ongoing monitoring keeps it clean. We'll tell you honestly which you need.